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Case 1 : Restaurant
- Family-owned Greek and Italian restaurant.
- Located in a small city that is in the midst of revitalizing
its downtown.
- The restaurant has been in business for 10 years, 5 years
at the current location.
- Owner - 25+ years in the restaurant business.
- Several new restaurants are planning to open nearby that could
negatively impact business.
SCOPE:
- Owner wanted to capitalize on the revitalization of downtown.
- Lack of accountability of employees.
- Ineffective communication between owner/managers and employees.
- Owner inability to complete projects or institute changes.
- Lack of teamwork among and between staff.
ANALYSIS:
- Owner attributed any success to luck and lacked confidence
in his abilities.
- Owner only focused on the problems and was “braced” for
failure.
- Owner’s communication style was giving him results he
did not want.
- “Lone ranger” culture was pervasive due to way
the restaurant was structured.
- Lack of accountability stemmed from owner’s micromanaging
and attempts to control everything.
- Owner’s procrastination was due to his lack of confidence
and fear of the outcome.
STRATEGY:
- Utilized Appreciative inquiry to discover the strengths of
the owner.
- Conducted an Appreciative Inquiry workshop with entire staff.
- Developed a shared vision of the future of the organization.
- Designed organization to leverage strengths and to achieve
the shared vision.
- Shifted focus to the strengths and capacities of organization.
RESULTS:
- Check averages went up from $13 per person
to $16+ per person.
- Owner can now see the direct link between his
strengths and the restaurant’s success, and he can leverage
those strengths to create new opportunities.
- Instituted a lunch buffet. This reduced time
for lunch and increased lunch business.
- After nine months of delays, owner built a
new bar to encourage customers to wait for a table during busy
periods. This resulted in an increase in bar business. It also
attracted guests from a nearby hotel to dine at the bar. Additionally,
the number of people who choose to leave because of the wait
has decreased
- Marketing campaign to highlight 5th anniversary
at current location increased visibility and increased business
from same month previous year.
- Improved communication style of owner and his
willingness to stop micromanaging and trust the employees increased
staff accountability.
- The Appreciative Inquiry workshop with the
entire staff resulted in reduced competition between staff, increased
teamwork, and increased communication between the front of the
house staff and the back of the house staff. This has enhanced
customer service resulting in increased sales and repeat business.
- As a result of the cultural shift in the organization,
an employee handbook was created that reflects the strengths
of the owner and staff. The content of the handbook was developed
from the information gathered at the AI workshop.
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